THE LAST TRADITIONAL ENGRAVER, LIVING HUMAN TREASURE: BERC MELIKYAN Over the years his jewels were delivered to world leaders and many well-known people though jewelers, Berç Melikyan still works on the small counter in his humble studio located on the 3rd floor of Nurosmaniye Han with great passion, patience and determination. He is also so happy to share his extraordinary art with his son Alen Melikyan.
I was born in 1974 in Istanbul, Turkiye. I used to be a jewellery sketch designer working for a manufacturing company in 1998. I started learning JewelCAD and had 5 years of experience in Jewelcad while working for the company. I studied sculpting at The University of Fine Arts in Istanbul, Turkey. My first job was at a jewelry factory as a sketch artist and goldsmith. Eventually, the factory started to use 3D printers for casting. In turn, we needed jewelry modeling software to operate these printers. At that time, we had two choices: JewelCAD or Matrix. I was a JewelCAD user, then in 2004, I learned about Matrix 4 and found the interface to be much more useful. I decided to improve my skills with Matrix. Later, with the necessity of organic jewelry designs, I started to combine Matrix with Zbrush. Initially, converting the native file types between the programs was quite difficult. The introduction of the Clayoo plugin solved the problem, so now there’s no need for additional software. I love nature, reptiles, and cats, as well as biking and extreme sports. I`m an educator at the university in Istanbul and work in a jewellery equipment selling company called Piramit. I`m an educator in my company, too, and I do custom work worldwide. I have lots of award-winning designs in some jewellery awards, especially De Beers.
I started my professional career in sales in 1986, which was the hardest but most enjoyable part of the job. In the jewelry and watch industry, valuable brands such as Gilan, Jaeger Le Coultre, Bulgari (Cancun), Gurhan, Diamond's International (Cozumel), Zen Diamond. After these experiences, many brands in the luxury consumption sector abroad, jewelry brands, provided sales coaching, brand consultancy, management consultancy, and investment consultancy services. Turkey's jewelry sector, the first training of jewellery and retail sales, and sales training as educational experts that the luxury sector. I present the sales finenesses of sales details and real sales experiences in my sales training sessions with current examples. Turkey's jewellery and diamond industry, the "Diamond and Jewelry Sales Techniques," was the first book in this course in Turkey. Turkey's jewelery and diamond industry’s first book about sales, which is written by me “Jewelry and Diamond Sales Techniques,” was a first in this area in Turkey. In my second book, "Selling in the Future,"; I wrote about artificial intelligence sales systems. PDR Training and Consulting firm located on-site, TMI on the trainers' training from Turkey, I have a trainer certificate. I currently provide sales training, sales coaching, management consultancy, and brand consultancy services in Turkey and abroad.